02 Jul A National Retail Pharmacy: Store Brand Tracking
Challenge: As input for long-term planning, a major pharmacy retailer sought to deepen its understanding of the performance of ten retail household product categories. Specifically, the retailer wanted to measure key...13 Nov Boston Public Schools: Boston Pre-K Program
Challenge: Boston UPK began in 2019 as a universal pre-kindergarten program for 4-year-olds in Boston, made possible by a grant from the City of Boston. Over the years, it expanded to serve 3-year-old children and i...06 Nov Boston University: Reputational Assessment
Challenge: In preparation for the arrival of BU’s new president, senior management wanted to conduct an audit on the state of the brand, including exploring its overall reputation for excellence and specific perceptio...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
