Challenge: Boston University’s Sargent College was preparing for a review and potential update of its current website as part of an ongoing effort to ensure the site is up-to-date, relevant and user-friendly. With Plan-it’s assistance, the site previously underwent a major redesign which launched in 2012.

Objective: Ultimately, Sargent College wanted to ensure it had optimized the website experience for prospective students, in terms of usability/navigation, organization, and to ensure content was clear and understandable.

Solution: A Qualitative website usability study was conducted among prospective graduate and undergraduate students interested in studying health and rehabilitation sciences, to evaluate the Sargent website experience, including overall look and feel, ease of use, and ease of finding information.

Result: Findings and insights from this study were used as input for fine-tuning the Sargent College website to improve the navigation, relevancy, and ease-of-use of the site.