The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the...

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Background: Over a nearly 20 year relationship with John Hancock, Plan-it’s work encompassed a breadth of proprietary qualitative and quantitative research studies among consumer and business audiences, including the development of a Brand & Economic Monitor to help guide long-term planning for the brand. Objective: To create an instrument that would ...

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Challenge: To develop consistent, compelling sales materials that meet the needs of the potential John Hancock customer, as well as the independent insurance agent, while remaining true to the core values of the John Hancock brand. Objective: To provide input for the development of sales and collateral materials across lines of business as well as corporat...

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To ensure relevant and actionable market research, be careful to avoid mistakes. Even a small error or oversight could spell disaster for the results of an otherwise well-designed study. Here are some of the most common pitfalls that inexperienced researchers make: Understanding your objectives – One of the biggest (and most cited) mistakes that a resear...

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Challenge: As part of a long term, ongoing initiative to make Boston University the “school of choice” among qualified prospective college candidates, BU wanted to answer three key questions: How could it best appeal to future qualified prospects? What is the student profile of the prospective student most inclined to choose BU? What factors are most imp...

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