Challenge: A major national wealth management provider wanted to develop a high-end brand-oriented communications piece that could stand alone and have longevity for its high-net-worth clients to engage this audience. Objective: To evaluate alternative brochure concepts for high-net-worth investors and determine the most compelling content and creative app...

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Challenge: Plan-it worked with a major retail coffee brand as it considered entering the arena of gourmet coffee product offerings. Objective: To assess the viability of premium espresso offerings from the brand. Solution: Through exploratory work among gourmet drinkers in multiple markets, Plan-it assessed the brand’s coffee platform, its relative positi...

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Finding employment directly after graduation has become increasingly difficult for millennials, but shrewd preparation, and the right set of skills and personality can help you land a position in strategic planning and marketing research. Use this guide to figure out if this is the right career for you. Certain personality traits and skillsets are conduciv...

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Challenge: Boston University’s Sargent College was preparing for a review and potential update of its current website as part of an ongoing effort to ensure the site is up-to-date, relevant and user-friendly. With Plan-it’s assistance, the site previously underwent a major redesign which launched in 2012. Objective: Ultimately, Sargent College wanted to ...

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Challenge: Each year, Boston University’s Dining Services conducts a satisfaction survey among all undergraduate students. Findings from this survey have been critical to helping BU optimize the student dining experience, with the ultimate goal of keeping students on the meal plan throughout their four years at BU. In the last few years, survey response r...

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