In the heat of a historic presidential election, it’s easy to get swept away in the data and numbers from political polls that purport to predict the outcome this November. But with every news channel reporting on its own political poll findings, and with so many contradicting numbers, how can we make sense of the results? There are many factors that can ...

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Challenge: The Boston Globe was launching a new, enhanced loyalty program to replace its then current “Boston Globe Rewards” program. Objective: A key objective of the launch was to leverage the strongest elements of the current program while adding additional, meaningful benefits. Solution: A Qualitative Exploratory Study was conducted. This study provi...

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Challenge: SBLI wanted to understand the effectiveness of its “No Nonsense” communications platform across its key internal and external target audiences in terms of its relevance, value and how well SBLI is delivering on its message. Objective: To assess the meaning of the platform, its perceived fit with SBLI, and specific initiatives that could suppo...

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Challenge: New Balance, already strongly associated with a high quality running shoe heritage, was interested in understanding how to most effectively promote/launch its women’s apparel line. Objective: To help New Balance more effectively reach the female audience and encourage purchases among the women’s new apparel line. Solution: Exploratory work was...

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Challenge: Techno Source, an internationally based creator of electronic toys and games has partnered with Plan-it on several occasions to uncover critical learning in terms of product viability/development, communications development and market profiling/segmentation. Objective: To identify the overall viability of a variety of new product ideas and asses...

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