Challenge: The market for lawyers was dramatically shrinking, creating increasing pressure on law schools to retain quality students. Objective: Boston University School of Law partnered with Plan-it to develop strategies for retaining and increasing its pool of top-tier applicants, and, in turn, increase the percentage of high achieving admitted students...

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Challenge: A major retail and pharmacy chain had remodeled a number of stores in the Northeast, as part of an early-stage redesign of all locations with a new “Store of the Future” layout. The new design emphasized the Health & Beauty Aid area of the store (active beauty consultant now on-site) with less emphasis on other items/aisles, including cand...

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Challenge: Plan-it worked with Converse to determine viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12. Objective: To further understand reactions to the new line, including sneaker designs/features. Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker overall,...

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What is a Panel? A panel is a group of pre-recruited participants who have agreed to take part in market research studies, usually online surveys. Panels are created to provide easy access to representative samples of target audiences based on specific demographic data. Panels allow researchers to obtain a quality representative mix of participants. As the...

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Challenge: A well known national investment provider wanted to launch an online platform targeted to an “aspirational” female segment as a potential new segment opportunity. Objective: To explore the investing mindset of the target audience, understand how to drive their engagement with the client through this potential online platform, and ultimately to...

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