Challenge: In an effort to more deeply penetrate the small business market, a major regional bank had identified key retail and small business segments of interest. Objective: To develop in-depth profiles of key small business targets, and assess value propositions and proof points to successfully target each segment in communications. Solution: A series o...

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Challenge: b.good launched its all natural burger brand that capitalizes on the desire for a “real” burger experience, using more natural ingredients and healthier cooking methods, in contrast with long established fast food burger chains. After a period of rapid growth, b.good wanted to better understand the motivations of its core customers a...

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Challenge: Plan-it partnered with a national coffee retailer to evaluate its current hot cup and lid design in comparison to alternate foam and paper hot cup designs. Objective: To determine whether a new hot cup and lid design needed to be implemented. Solution: A Qualitative Redesign Exploratory was conducted to assess the overall need for a new cup and/...

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Challenge: Bluefish wanted to assess the viability of its new technology that linked with mobile phones, providing the devices with enhanced capabilities to act as a media/advertising display vehicle, for advertisers in high traffic areas like airports. Objective: To evaluate the product’s marketplace potential and optimal communications messaging. Soluti...

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Challenge: As a traditionally classic brand, Appleseed’s needed to insure ongoing relevancy among its key target audience as fashions evolved. Objective: To help Appleseed’s gain insights into the attitudes and perceptions toward the Appleseed’s brand. Competitive brand perceptions were also assessed to develop an understanding of where the Appleseed’s...

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