Challenge: After a major push toward technology and away from branch transactions, a major regional banking client was concerned that its image may have suffered as smaller banks took advantage of these changes to claim a more “personal” experience. Objective: The client wanted to have a deeper understanding of customer experiences in its branches versus...

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Challenge: Saramax wanted to expand interest and purchases of its Best Fitting Intimates (BFI) brand within Walmart stores. Objective: To better understand the intimate apparel decision process and uncover the rational and emotional triggers that will drive consideration and purchase of the Best Fitting Intimates (BFI) brand over key competitors. Solution:...

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Challenge: William Gallagher Associates, a specialized insurance brokerage services firm, and its agency White Rhino, were engaged in a initiative to optimize recruitment strategies to attract new producers to the firm. Objective: To understand the qualities shared among top producers to guide messaging and strategies aimed at new recruits. Solution: Plan-...

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Challenge: Philip Johnson Associates and its client, @stake, wanted to build brand awareness and establish @stake as an innovative leader in digital securities. It primarily focused on financial services, eMarkets (e.g., ASP) and communications service providers (CSPs). Objective: To assist PJA and @stake in better understanding key target audiences’ perc...

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Challenge: Ford Motor Co. and General Motors were considering offering thousands of former employees the option to take a lump sum payout versus continuing with a monthly pension from the company. A major financial partner wanted to help the automotive companies understand the opportunity, to drive those employees to roll their lump sum payments into a Wea...

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