Challenge: Based on learning from a previous two-phase Broker/Owner Assessment study conducted by Plan-it, RE/MAX NE had put initiatives into place with respect to supporting franchisees across a number of areas, including coaching/training, support materials, and other marketing initiatives. As a follow-up to this study, RE/MAX NE needed to understand the...

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Challenge: Techno Source wanted to explore the feasibility of developing a new “Genie in a Bottle” toy targeted toward young girls. The small tabletop electronic toy concept was voice-interactive with multiple activities that can be played alone or with friends. Objective: To gain a deeper understanding of overall interest in the toy, which features/ fun...

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Challenge: Plan-it worked with First Marblehead Corporation on a segment exploratory study, providing input for the development of targeted communications aimed at five key persona target audiences within the college-bound high school and college freshmen/sophomore target audiences. Objective: To develop optimal communications targeted to five key personas...

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Challenge: Plan-it worked with FMC to more effectively communicate with students and parents about its private education loan products. Objective: To explore the decision-making process of selecting private education loan products, and profile each audience to verify optimal messaging for each. Solution: Two phases of research were conducted, a Qualitative...

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Challenge: Plan-it worked with Doral Hotels in New York (now W Hotels) to understand how to best position this unique chain of “neighborhood” hotels in communications. Objective: To help Doral understand how to best motivate travelers and travel planners to choose/recommend Doral. Solution: Plan-it’s work included qualitative interviews with business an...

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