Challenge: Comcast’s website did not reflect excitement or the interactive nature of the brand and it core values. Objective: Plan-it partnered with Comcast and its interactive agency, Beam, to update and redesign the Comcast site to increase relevance, improve the user-experience and motivate customers to more regularly interact with the site. Speci...

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Challenge: In an increasingly competitive marketplace, Cingular Wireless (now AT&T Mobility) was concerned about loss of renewals and wanted to insure it retained its mobile customers when they upgraded. To aid in this effort, it developed some new product and service concepts. Objective: To assess the viability of and potential opportunity afforded by...

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Challenge: Following the deregulation of the cable industry, the landscape had changed as a proliferation of new competitors emerged. Objective: To develop a thorough understanding of cable users’ behavior and attitudes toward the industry and new competitors, as well as their acceptance of Cablevision as a provider of related services. Solution: Pla...

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Challenge: Wells Fargo was interested in building the brand’s reputation in the retirement planning space. Objective: Plan-it explored the overall concept of retirement, both from a financial and a lifestyle perspective, to understand investors’ mindsets toward retirement planning, goals and expectations/dreams of life in retirement. The viability o...

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Challenge: During an economic downturn, UBS’ Global Advertising Team developed new print ads targeting its high-net-worth clients. Given the uncertainty in the economy and negative news reports about the major investment players, UBS was concerned about the impact on investor attitudes toward the brand. Objective: UBS was specifically interested in unders...

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