Challenge: Given constantly shifting fashion trends, Sperry wanted to invigorate the brand’s historic boat shoe and ensure its continued relevance. Objective: To reposition the Sperry brand in the footwear marketplace. Solution: Through exploratory qualitative research, shoe buyers were exposed to image boards and other creative concepts to help und...

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Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand. Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...

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Challenge: Net-A-Porter is an online retailer from the UK that specializes in high-end, designer fashions. The brand had been working to deepen its penetration in the U.S. market. Objective: To broaden awareness and interest in Net-A-Porter among U.S. consumers. Solution: Plan-it conducted exploratory work among high and low spending customers and prospect...

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Challenge: Michele, a luxury watch brand, had continued to move upscale since its introduction in the U.S. (from South America) and the company needed to develop a new positioning platform that better reflected the brand. Objective: Plan-it worked with Michele and its agency Toth, to reposition the brand among fashion forward consumers. Solution: Plan-i...

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Challenge: Plan-it assisted London Fog with numerous planning and research projects, including positioning and creative development to evolve the brand beyond its “raincoat” heritage and extend the brand’s appeal to a broader range of products. As part of our ongoing work with London Fog, Plan-it advised the brand on the viability of new concepts and st...

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