Challenge: Plan-it has worked closely with Partners HealthCare (now Mass General Brigham) and its major member hospitals, Mass General (MGH), Brigham & Women’s (BWH), and Spaulding Rehabilitation Network on branding, creative/communications development, physician referrals, and merger work among others. Objective/Solution: Plan-it’s relationship bega...

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Challenge: Partners Healthcare (now Mass General Brigham) and its major member hospitals, Mass General (MGH) and Brigham & Women’s (BWH), were merging as part of Partners HealthCare and were faced with the challenge of communicating the change to all constituencies. Objective: To determine the effect of the merger and how it should be communicate...

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Challenge: Bruegger’s Bagel launched a new product in the Boston area as a precursor to roll-out in other markets. Objective: Bruegger’s partnered with Plan-it to gain direction and insight for the optimal strategy to expand the new product outside the Boston area. Solution: Plan-it conducted a Quantitative Evaluation via in-store intercept intervie...

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Challenge: As an ongoing strategic partner to The Hershey Company, Plan-it provided consumer-based insights and solutions to help Hershey build the brand within several of its key retail partners. Objective: Evaluate the effectiveness of and opportunities within varied retail environments where Hershey products are sold. Solution: A range of techniques hav...

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Challenge: Plan-it worked with a major international agricultural processor to develop a plan for growth and build a competitive advantage. Objective: To help develop sales and service strategies to differentiate the company from competitors, and ultimately motivate its customers to increase the volume of product allocated to it. Solution: Plan-it utilized...

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