Challenge: Working closely over the years with Boston College, Plan-it has conducted numerous projects among student, alumni and corporate audiences. One study helped Boston College with fundraising efforts among females, as fundraising among female alumni was significantly below that of male alumni. Objective: To understand reasons for giving/not giving b...

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Challenge: The MFA launched an initiative to expand its visitor audience. Objective: To understand the triggers for attracting new visitors to the museum. Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...

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Challenge: The Boston Children’s Museum wanted to update and grow its membership/visits. Objective: To understand opportunities for improving the visitor experience and building membership and customer visits. Solution: Plan-it worked with Boston’s Children’s Museum to conduct a Quasi Qualitative/Quantitative study among museum visitors to understa...

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Challenge: As part of an ongoing initiative to insure its relevance and leadership on a global basis, Harvard Business School wanted to monitor attitudes toward the brand, and specifically determine the impact of new programs and initiatives on perceptions and consideration of HBS. Objective: To measure the perceived value and reputation of HBS globally, a...

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Challenge: BU was seeing a significant increase in the number of undergraduate transfer students and wanted to ensure the University is meeting their housing needs. Objectives: To determine whether the availability and quality of housing affects a transfer student’s decision to attend BU, identify the key aspects that keep transfer students on-campus once...

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