Challenge: Plan-it worked with Boston University on an initiative to drive enrollment of admitted top-tier students and to help the University predict future behavior of these key target students. Objective: Identify the triggers that would drive top-tier admitted students to select BU as their chosen college to attend. Solution: Phase I: Three Phases of &...

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Challenge: Slim-Fast wanted to understand how the brand could most effectively partner with physicians to support them in their efforts to help patients with weight control issues. Objective: To explore doctors’ attitudes toward Slim-Fast as a product to be recommended to their patients. Solution: Plan-it conducted exploratory work among PCPs and ...

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Challenge: Historically, Swatch had been perceived as a “plastic-only” brand in the U.S. The company wanted to evaluate potential long-term opportunities that would help achieve the same brand success in the U.S. that it had internationally. Objective: Evaluate long-term opportunities for the brand to strengthen in the U.S. Solution: Following an in-d...

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Challenge: The New England skier population was stagnant, particularly after multiple years of weak snow conditions. Objective: To help the Killington, VT Ski Resort build the brand in the Northeast. Plan-it’s principals conducted a breadth of work among the skier population to help re-position the brand for competitive advantage and drive communicat...

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Challenge: Star Market, a key grocery brand in the New England market, led the category in bringing a natural and specialty line of products into the mainstream grocery category. Objective: After numerous brand-related projects, Star reached out to Plan-it to help launch the new Wild Harvest brand into the New England marketplace. Wild Harvest was an innov...

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