Challenge: Plan-it partnered with a market leading toy company to help the brand determine the viability of expanding the brand into the infant category. Objective: Launch the brand in the infant category by identifying key rational and emotional benefits that would motivate mothers across key target audiences to consider the brand/products in the infant ...

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Challenge: Techno Source, a leader in the electronic toy and game category, developed two new toy/game concepts targeted at young girls, ages 6-10. Objective: Plan-it conducted a viability study to understand reactions to the concepts overall, which elements resonate most (overall and by age group), reactions to alternative messaging directions and tag l...

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Challenge: Before Priceline.com became synonymous with travel, the start-up needed to assess the overall viability of its future interactive travel service that established an entirely new category on the Internet and in travel. Objective: To understand the short and long-term potential for this new concept in travel and develop an optimal positioning for ...

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Challenge: Polartec® brand not only spurred the growth of a $3 billion outerwear market with its Polar fleece brand, it also solidified the fabric line as a high-end, respected brand. Yet, as Malden Mills looked to the future of Polartec fabrics, concerns arose that Polartec’s connections with “fleece” would limit perceptions of the company&#...

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Challenge: Given the constantly changing travel industry environment, the role of agents was becoming more narrowly defined and focused on specific audiences. Objective: Plan-it partnered with Questex Media’s travel division which produces Travel Agent magazine, among other travel-related publications, to better understand the leisure travel agent, and to...

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