Challenge: An autograph collection startup needed to define a concrete positioning and name, and improve the site design/functionality to be both compelling and user-friendly among its target consumers. Objective: To better understand the potential and reactions to the company’s concept, key elements that resonate, and the site experience. Solution:...

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Challenge: Nautica was interested in updating and modernizing the Nautica brand. Objective: Plan-it partnered with Nautica to determine the overall effectiveness in the marketplace of a new branding effort, designed to reinvigorate the brand. Solution: To track brand attitudes over time, Plan-it conducted a two-phase study; a pre-wave prior to advertising ...

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Challenge: To evolve John Hancock’s “Real Life, Real Answers” campaign and brand strategy, which had been in place for 10 years, to ensure the brand’s continued relevance in the marketplace. Objective: After working closely with John Hancock for a decade, our goal was to help develop the “next generation” brand strategy and c...

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Challenge: The Wrangler brand was trying to evolve and reposition itself in the marketplace, beyond its “cowboy” heritage. Objective: Evaluate new creative developed by Toth in terms of its relevance, credibility, the perceived image of the Wrangler brand, as well as understand the relevance of key spokespeople, Brett Favre and Dale Earnhardt. ...

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Challenge: Within an environment of somewhat varied brand perceptions across the culturally-diverse European market, Timberland wanted to determine which of two distinct brand campaigns most effectively communicated the brand’s core values and connected to the target audience in the European market. One campaign was developed for Europe and the other was ...

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