Challenge: Sargent College, Boston University’s College of Health and Rehabilitation Sciences, re-designed its website as part of a larger BU effort to revamp and optimize the university’s online experience for students and prospects.

Objective: To ultimately attract prospective students to use the site and insure ease-of-use and overall relevance among enrolled students, Sargent College partnered with Plan-it to gain an understanding of key audiences’ usage of and attitudes toward the website.

Solution: Plan-it conducted a series of in-depth interviews with current and prospective students and faculty, including observation of participants navigating through various areas of the site.

Result: Based on findings, Plan-it recommended adding new content to drive use by meeting key audiences’ unmet needs, and an organizational restructuring of the site to better align with users’ mindsets and content needs.