Challenge: In 2014, The Lynn Museum and Historical Society merged with LynnArts to create a new cultural organization that forms the cornerstone of the arts and cultural district of Lynn, Massachusetts. The Lynn museum was struggling with market awareness following this transition. Objective: To develop a cohesive marketing strategy for both organizations ...

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Challenge: Many Catholic parishes were experiencing declining giving trends among their parishioners on the heels of a declining economy, increasing unemployment and less time to commit to parish life. Also, shortages in priests and staff were forcing Pastors to take on more administrative functions leaving less time for Parishioners, resulting in less con...

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Challenge: The Boston Globe was launching a new, enhanced loyalty program to replace its then current “Boston Globe Rewards” program. Objective: A key objective of the launch was to leverage the strongest elements of the current program while adding additional, meaningful benefits. Solution: A Qualitative Exploratory Study was conducted. This study provi...

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Challenge: The MFA launched an initiative to expand its visitor audience. Objective: To understand the triggers for attracting new visitors to the museum. Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...

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Challenge: Tickets-for-Charity wanted to determine the viability of a totally new concept, in which unused “high end” event tickets could be donated or resold via the marketplace for charity. Objective: To evaluate interest in the concept, and likelihood of ticket purchasers taking advantage of the offering. Solution: Plan-it conducted a Concep...

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