Challenge: The Massachusetts Convention Center wanted to understand the impact of its advertising in the marketplace and insure its tracking vehicle used “best practices”. Objective: Plan-it consulted with the Massachusetts Convention Center to evaluate and update the organization’s Advertising Tracking Study, ultimately to ensure the study en...

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Challenge: On the heels of a number of enrollment studies across the university, Plan-it worked with The College of Fine Arts on driving enrollment among top-tier CFA students after acceptance and helping predict future behavior of prospective students for each of its three Schools (School of Music, School of Theatre and School of Visual Arts). Objective: ...

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