Challenge: Following the acquisition of William A. Berry & Son by Suffolk Construction, the Berry name was still being used in the marketplace a year after the acquisition. Objective: Suffolk wanted to understand the optimal naming strategy for the company, moving forward. Solution: Plan-it partnered with Suffolk to conduct interviews among clients, en...

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Challenge: The construction industry was hit hard by the failing economy and collapse of the housing market, which led to downsizing, layoffs, and merger acquisitions for Suffolk Construction. Plan-it worked with Suffolk to understand the impact of corporate changes on employee attitudes toward the company and overall satisfaction in their current roles. O...

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Challenge: As part of an ongoing initiative to insure its relevance and leadership on a global basis, Harvard Business School wanted to monitor attitudes toward the brand, and specifically determine the impact of new programs and initiatives on perceptions and consideration of HBS. Objective: To measure the perceived value and reputation of HBS globally, a...

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Challenge: The Massachusetts Convention Center wanted to understand the impact of its advertising in the marketplace and insure its tracking vehicle used “best practices”. Objective: Plan-it consulted with the Massachusetts Convention Center to evaluate and update the organization’s Advertising Tracking Study, ultimately to ensure the study en...

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Challenge: As traditional CPA services became commoditized and competition from non-CPA providers increased, CPAs found their image and perceived value slipping. The CPA image needed to evolve to remain relevant. Objective: To build the CPA brand through the industry’s first ever advertising campaign. Solution: In the developmental phases, qualitat...

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