Challenge: Website development and online marketing company Web.com and its agency created a new television spot targeted at small businesses to ensure this audience understood that Web.com’s services were appropriate for and could help in the growth of a small business. Objective: To obtain feedback on the spot among the target audience of blue collar, w...

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Challenge: A national office supplies company wanted to redesign its printer aisle to optimize the shopping experience among small business owners and drive greater interest in shopping and purchasing printing-related products. Objective: To understand the decision-making process of small business customers regarding when, where, and how printers are purch...

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Challenge: A major office supplies retailer wanted to improve its multi-channel shopping experience for small business customers, ultimately to better cater to small business shopping needs and appetites. Objective: To better understand multi-channel shopping attitudes and behaviors, current perceptions of the brand and key competitors’ shopping channels,...

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Challenge: A major office supplies retailer wanted to become the go-to, one-stop shop for mid-market companies by improving the purchasing experience among decision makers. Objective: To understand the mindset and emotional pain points of mid-market businesses, specifically with regard to the responsibilities of running the business and challenges of job-r...

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Challenge: A major office supplies store had added new content to its recently launched app designed to help small businesses grow and provide the brand with a means of further developing ongoing relationships with customers. Objective: To obtain reactions to the new content as well as the overall value and usability of the app. Solution: Plan-it conducted...

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