Challenge: Staples was focused on growing its printing services business among business customers and prospects, and wanted to understand the needs and drivers behind seeking out printing services and, specifically, how Staples could deliver on those needs. Objective: Ultimately, to determine elements of an optimal print experience both in-store and online...

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Challenge: Franklin Sports has a long heritage in baseball and has been recognized as the Official Batting Glove of Major League Baseball since the 1980s. However, over time it has become widely distributed in mass merchandisers and lost presence in sporting goods stores. Objective: To work with Franklin’s ad agency to reposition Franklin, including ident...

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Challenge: Physician’s Interactive, (now known as Medscape) wanted to ensure a successful launch of its new physician-targeted web site designed to provide a comprehensive resource for the latest drug and pharmaceutical information, including access to samples. Objective: Plan-it worked closely with the company to determine the viability of this new and u...

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Challenge: Mass General Brigham wanted to increase referrals from community practices/hospitals. Objective: To increase the number of physicians referring to MGH and BWH. Solution: Plan-it conducted extensive in-depth exploratory work among the physician audience, including PCPs, internists and cardiologists. Result: Plan-it helped bolster referrals from c...

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Challenge: Plan-it has worked closely with Partners HealthCare (now Mass General Brigham) and its major member hospitals, Mass General (MGH), Brigham & Women’s (BWH), and Spaulding Rehabilitation Network on branding, creative/communications development, physician referrals, and merger work among others. Objective/Solution: Plan-it’s relationship bega...

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