With the rise of AI, how are market research companies using it? Many firms are adopting specialized AI platforms tailored specifically to research needs. These tools are designed to understand research workflows and enable teams to generate high-quality, relevant insights, more powerful than what generic systems can provide. Despite these advancements, AI...

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The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the...

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To ensure relevant and actionable market research, be careful to avoid mistakes. Even a small error or oversight could spell disaster for the results of an otherwise well-designed study. Here are some of the most common pitfalls that inexperienced researchers make: Understanding your objectives – One of the biggest (and most cited) mistakes that a resear...

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Finding employment directly after graduation has become increasingly difficult for millennials, but shrewd preparation, and the right set of skills and personality can help you land a position in strategic planning and marketing research. Use this guide to figure out if this is the right career for you. Certain personality traits and skillsets are conduciv...

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In the heat of a historic presidential election, it’s easy to get swept away in the data and numbers from political polls that purport to predict the outcome this November. But with every news channel reporting on its own political poll findings, and with so many contradicting numbers, how can we make sense of the results? There are many factors that can ...

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