Finding employment directly after graduation has become increasingly difficult for millennials, but shrewd preparation, and the right set of skills and personality can help you land a position in strategic planning and marketing research. Use this guide to figure out if this is the right career for you. Certain personality traits and skillsets are conduciv...

Continue reading »

In the heat of a historic presidential election, it’s easy to get swept away in the data and numbers from political polls that purport to predict the outcome this November. But with every news channel reporting on its own political poll findings, and with so many contradicting numbers, how can we make sense of the results? There are many factors that can ...

Continue reading »

What is a Panel? A panel is a group of pre-recruited participants who have agreed to take part in market research studies, usually online surveys. Panels are created to provide easy access to representative samples of target audiences based on specific demographic data. Panels allow researchers to obtain a quality representative mix of participants. As the...

Continue reading »

Qualitative research is a critical methodology we use in marketing research to explore the mindsets and attitudes of your audience. It helps us as researchers dive deeper into what consumers are thinking, how they respond to certain ideas or messages and what drives their decision-making. Here are some of our commonly used Qualitative techniques: 1. Focus ...

Continue reading »

When a client asks for our help with a challenge or an opportunity, we need to determine what approach to take. What are our options? How do we know which to use? The short answer is, we use a range of options but most fall within the broader methodologies of Qualitative and Quantitative research, and determining which to use depends on the objectives of t...

Continue reading »