Challenge: Saramax wanted to expand interest and purchases of its Best Fitting Intimates (BFI) brand within Walmart stores. Objective: To better understand the intimate apparel decision process and uncover the rational and emotional triggers that will drive consideration and purchase of the Best Fitting Intimates (BFI) brand over key competitors. Solution:...

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Challenge: Philip Johnson Associates and its client, @stake, wanted to build brand awareness and establish @stake as an innovative leader in digital securities. It primarily focused on financial services, eMarkets (e.g., ASP) and communications service providers (CSPs). Objective: To assist PJA and @stake in better understanding key target audiences’ perc...

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Challenge: Ford Motor Co. and General Motors were considering offering thousands of former employees the option to take a lump sum payout versus continuing with a monthly pension from the company. A major financial partner wanted to help the automotive companies understand the opportunity, to drive those employees to roll their lump sum payments into a Wea...

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Challenge: Small Army, and its client, SolidWorks (3D CAD design/engineering software) developed concepts for an international brand advertising campaign to reinforce interest and usage of the brand among the global target audience of design engineers. Objective: Plan-it partnered with Small Army and SolidWorks to conduct a creative evaluation across the U...

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Challenge: Plan-it worked with FMC to more effectively communicate with students and parents about its private education loan products. Objective: To explore the decision-making process of selecting private education loan products, and profile each audience to verify optimal messaging for each. Solution: Two phases of research were conducted, a Qualitative...

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