Challenge: Plan-it worked with Doral Hotels in New York (now W Hotels) to understand how to best position this unique chain of “neighborhood” hotels in communications. Objective: To help Doral understand how to best motivate travelers and travel planners to choose/recommend Doral. Solution: Plan-it’s work included qualitative interviews with business an...

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Challenge: Attracting first-time cruisers is one of the toughest challenges in the cruise industry. Once they cruise, they are likely to cruise again. Objective: Carnival and its agency partner, Arnold Worldwide, wanted to explore the effectiveness of their creative strategy for attracting first-time cruisers. Solution: Plan-it partnered with Arnold and Ca...

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Challenge: Comcast’s website did not reflect excitement or the interactive nature of the brand and it core values. Objective: Plan-it partnered with Comcast and its interactive agency, Beam, to update and redesign the Comcast site to increase relevance, improve the user-experience and motivate customers to more regularly interact with the site. Speci...

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Challenge: Following the deregulation of the cable industry, the landscape had changed as a proliferation of new competitors emerged. Objective: To develop a thorough understanding of cable users’ behavior and attitudes toward the industry and new competitors, as well as their acceptance of Cablevision as a provider of related services. Solution: Pla...

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Challenge: Wells Fargo was interested in building the brand’s reputation in the retirement planning space. Objective: Plan-it explored the overall concept of retirement, both from a financial and a lifestyle perspective, to understand investors’ mindsets toward retirement planning, goals and expectations/dreams of life in retirement. The viability o...

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