Challenge: A specialty electronics retailer was losing market share to lower-cost, big-box retailers. Objective: To explore potential new brand strategies for updating the brand and insuring its long-term relevance against big box retailers. Specifically, Plan-it explored opportunities for building an “expertise positioning” through all aspects of the st...

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Challenge: Tommy Hilfiger licensed footwear was concerned about its lagging men’s shoe line sales. Objectives: To help Tommy Hilfiger gain critical  knowledge about the weaknesses in its men’s line, and to better understand the success of its women’s line to leverage that knowledge and evaluate potential opportunities in product, service and merch...

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Challenge: Given constantly shifting fashion trends, Sperry wanted to invigorate the brand’s historic boat shoe and ensure its continued relevance. Objective: To reposition the Sperry brand in the footwear marketplace. Solution: Through exploratory qualitative research, shoe buyers were exposed to image boards and other creative concepts to help und...

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Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand. Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...

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Challenge: Net-A-Porter is an online retailer from the UK that specializes in high-end, designer fashions. The brand had been working to deepen its penetration in the U.S. market. Objective: To broaden awareness and interest in Net-A-Porter among U.S. consumers. Solution: Plan-it conducted exploratory work among high and low spending customers and prospect...

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