Challenge: Partners Healthcare (now Mass General Brigham) and its major member hospitals, Mass General (MGH) and Brigham & Women’s (BWH), were merging as part of Partners HealthCare and were faced with the challenge of communicating the change to all constituencies. Objective: To determine the effect of the merger and how it should be communicate...

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Challenge: As an ongoing strategic partner to The Hershey Company, Plan-it provided consumer-based insights and solutions to help Hershey build the brand within several of its key retail partners. Objective: Evaluate the effectiveness of and opportunities within varied retail environments where Hershey products are sold. Solution: A range of techniques hav...

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Challenge: Plan-it worked with a major international agricultural processor to develop a plan for growth and build a competitive advantage. Objective: To help develop sales and service strategies to differentiate the company from competitors, and ultimately motivate its customers to increase the volume of product allocated to it. Solution: Plan-it utilized...

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Challenge: Perdue Farms was interested in introducing a  “natural” and “organic” poultry line and wanted to better understand the market potential of this concept. Objective: To understand the viability/market opportunity for a “natural” and “organic” poultry line. Solution: Plan-it conducted a Qualitative E...

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Challenge: Plan-it worked with Backyard Farms, a New England grower of tomatoes on the vine, to help build the brand throughout the New England grocery market. Objective: To develop a positioning strategy and supporting marketing strategies to drive brand penetration across New England grocers and gain competitive advantage. Solution: Plan-it conducted exp...

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