Challenge/Objective: As a long-time partner, Plan-it has collaborated with Stop & Shop/Giant for the launch of multiple products, merchandising programs and communications efforts. Solution: Over time, through a variety of exploratory studies that included focus groups, in-store intercepts, “shop-a-longs”, and in-depth interviews, and surve...

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Challenge: Stop & Shop/Giant developed Healthy Ideas, a labeling program designed to assist customers with making healthy food choices quickly and easily, and wanted to understand the viability of this program, pre-launch. Objective: To gain an in-depth understanding of perceptions of the Healthy Ideas program concept, the most motivating/compelling el...

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Challenge: During recessionary times, with increasing gas and food costs, Stop & Shop wanted to let customers know that it supported them and wanted to help make shopping easier. Objective: To better understand the impact of the current economy on shoppers’ household/grocery shopping behavior and ways Stop & Shop could help. Solution: Plan-it desi...

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Challenge: Fresh Samantha was a relatively new natural juice concept that had grown from the ground up, and needed to develop an umbrella brand positioning strategy to serve as the foundation for communications and product development strategies moving forward. Objective: Determine potential new product flavors and identify the core values and optimal mess...

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Challenge: As part of an aggressive growth initiative, the pediatric provider identified a hospital in a new and growing healthcare market, which could potentially drive a successful partnership; a key objective would be to develop relationships with pediatric physicians from that service area who might drive complex referrals back to this hospital. Object...

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