Challenge: Boston Children’s Hospital wanted to evaluate its brand reputation, both regionally and nationally, after a string of negative events had surfaced in the news. Objective: To understand the extent that negative media events impacted the hospital’s reputation. Also, to understand the role that “trust” plays in parents’ consider...

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Challenge: Partners Continuing Care and Spaulding Rehabilitation Network had acquired various community/satellite rehabilitation facilities and home care networks from across the Greater Boston area, including the North Shore, South Shore and Cape Cod. Many were still operating under separate names/identities and some were long standing brands in their co...

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Challenge: Plan-it worked with Emerson to evaluate the viability of establishing a new satellite health care center in a nearby town, to broaden its reach in the community. Objective: To understand the level of interest in a new satellite location among patients and prospects from Emerson’s service area. Solution: Small discussion groups and in-depth...

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Challenge: Emerson wanted to ensure consumers in its greater service area were aware of its Bethke Cancer Center and its oncology services. Objective: Plan-it evaluated the effectiveness of communications for Emerson’s Bethke Cancer Center to measure the impact of communications in generating awareness of and shaping attitudes toward Emerson’s oncology s...

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Challenge: Emerson, as a “community” hospital, is a key birthing location in its service area but was concerned that it needed to update its birthing center to compete more effectively with major Boston hospitals. Objective: Evaluate how its OBGYN birthing center delivers care and services to pregnant women to ensure local women choose Emerson....

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