Challenge: Plan-it partnered with MC Communications, LLC, the founders of Pri-Med, on brand-building efforts since its inception. Pri-Med, one of the largest and widely known medical conferences in the country, was initially launched in 1994 to fill a void in the primary care market. Prior to its launch, there was no major conference that brought together ...

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Challenge: Following the acquisition of William A. Berry & Son by Suffolk Construction, the Berry name was still being used in the marketplace a year after the acquisition. Objective: Suffolk wanted to understand the optimal naming strategy for the company, moving forward. Solution: Plan-it partnered with Suffolk to conduct interviews among clients, en...

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Challenge: The construction industry was hit hard by the failing economy and collapse of the housing market, which led to downsizing, layoffs, and merger acquisitions for Suffolk Construction. Plan-it worked with Suffolk to understand the impact of corporate changes on employee attitudes toward the company and overall satisfaction in their current roles. O...

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Challenge: Working closely over the years with Boston College, Plan-it has conducted numerous projects among student, alumni and corporate audiences. One study helped Boston College with fundraising efforts among females, as fundraising among female alumni was significantly below that of male alumni. Objective: To understand reasons for giving/not giving b...

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Challenge: As part of an ongoing initiative to insure its relevance and leadership on a global basis, Harvard Business School wanted to monitor attitudes toward the brand, and specifically determine the impact of new programs and initiatives on perceptions and consideration of HBS. Objective: To measure the perceived value and reputation of HBS globally, a...

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