Challenge: A national electronics store wanted to understand where and how it could effectively compete against large box retailers. Objective: Plan-it and three other firms were tasked with doing a deep dive into buying habits and retail decision-making of key categories to help drive a future growth strategy. Plan-it took on 2 categories: digital imaging...

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Challenge: Delta Faucet, the largest manufacturer of residential and commercial faucets in the United States, and its agency Arnold Worldwide, partnered with Plan-it to revitalize its strategic marketing plan and further develop business opportunities among specific target audiences. Objective: Plan-it assisted Delta in identifying the core values of the b...

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Challenge: Tickets-for-Charity wanted to determine the viability of a totally new concept, in which unused “high end” event tickets could be donated or resold via the marketplace for charity. Objective: To evaluate interest in the concept, and likelihood of ticket purchasers taking advantage of the offering. Solution: Plan-it conducted a Concep...

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Challenge: As traditional CPA services became commoditized and competition from non-CPA providers increased, CPAs found their image and perceived value slipping. The CPA image needed to evolve to remain relevant. Objective: To build the CPA brand through the industry’s first ever advertising campaign. Solution: In the developmental phases, qualitat...

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Challenge: Boston College’s Center for Corporate Citizenship (The Center) had been serving the community relations profession for nearly 20 years and had recently broadened its mission, focusing not only on the community in which a corporation operates, but also on all internal and external stake holders. Objective: Despite positive anecdotal feedback on...

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