Challenge: The Council on International Educational Exchange, CIEE, is a global provider of language instruction and cultural exchange services. As part of its work, CIEE helps employers recruit college students from across Europe to work in the U.S. as seasonal employees or interns. The pool of work can heavily vary from year to year based on evolving reg...

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Challenge: Babson College had a strong business reputation among commuter and international students but wanted to insure it was also attracting other types of students. Objective: Plan-it worked with Babson and its agency to develop a brand umbrella positioning platform, upon which future communications for the college would be based. Solution: Plan-it ...

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Challenge: Plan-it worked with Boston University on an initiative to drive enrollment of admitted top-tier students and to help the University predict future behavior of these key target students. Objective: Identify the triggers that would drive top-tier admitted students to select BU as their chosen college to attend. Solution: Phase I: Three Phases of &...

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Challenge: Star Market, a key grocery brand in the New England market, led the category in bringing a natural and specialty line of products into the mainstream grocery category. Objective: After numerous brand-related projects, Star reached out to Plan-it to help launch the new Wild Harvest brand into the New England marketplace. Wild Harvest was an innov...

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Challenge: Polartec® brand not only spurred the growth of a $3 billion outerwear market with its Polar fleece brand, it also solidified the fabric line as a high-end, respected brand. Yet, as Malden Mills looked to the future of Polartec fabrics, concerns arose that Polartec’s connections with “fleece” would limit perceptions of the company&#...

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