Challenge: Nautica was interested in updating and modernizing the Nautica brand. Objective: Plan-it partnered with Nautica to determine the overall effectiveness in the marketplace of a new branding effort, designed to reinvigorate the brand. Solution: To track brand attitudes over time, Plan-it conducted a two-phase study; a pre-wave prior to advertising ...

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Challenge: To evolve John Hancock’s “Real Life, Real Answers” campaign and brand strategy, which had been in place for 10 years, to ensure the brand’s continued relevance in the marketplace. Objective: After working closely with John Hancock for a decade, our goal was to help develop the “next generation” brand strategy and c...

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Challenge: The Children’s Shoe market was becoming increasingly competitive and Stride Rite wanted to insure that it retained long-term relevance and leadership in the marketplace. Objective: Help Stride Rite better understand customers and prospects of the company’s brands and identify potential marketing and licensing opportunities for the co...

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Challenge: Sargent Choice, together with BU Dining Services, is working toward improving the health of the BU community by offering healthier menu items in the BU dining halls. While the range and popularity of Sargent Choice has grown since its launch, Sargent Choice wanted to understand how to most effectively continue to increase awareness and consumpti...

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Challenge: Plan-it played an instrumental role in the company’s acquisition by Manulife to overcome business and marketing challenges inherent in merging companies operating from different countries. In the early stages, Plan-it worked in an advisory position as part of Hancock’s core business team in providing a “brand value” for the company. Obj...

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