Challenge: Plan-it has partnered with a major office supplies retailer on multiple initiatives to provide consumer- and business-based insights and solutions to help the brand become the leading office supply retailer. Objective: To understand the mindset and behavior of purchasers of its store branded products, ultimately to understand how to drive increa...

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Challenge: Boston University was opening a new Student Innovation Center and wanted to understand how to most effectively convey the key mission and benefits of the center to drive usage among the student population. Objective: To gauge student reactions to/interest in the center overall, and evaluate positioning/communications messaging strategies that wo...

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Challenge: In 2014, The Lynn Museum and Historical Society merged with LynnArts to create a new cultural organization that forms the cornerstone of the arts and cultural district of Lynn, Massachusetts. The Lynn museum was struggling with market awareness following this transition. Objective: To develop a cohesive marketing strategy for both organizations ...

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Challenge: Determine the viability of a potential new app concept that combines personal fitness goals with non-fitness personal goals. Objective: Evaluate overall interest in the app and establish and profile potential consumer audiences. Develop insights into the habits and preferences of potential audiences that would have an impact on both the design p...

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Challenge: A major financial institution was launching a new affluent advisory offering initiative, combining personal advisers with a state-of-the-art digital platform to develop and support financial planning. Objective: To confirm audiences previously identified in qualitative focus groups, assess how well the new offering performed against other produc...

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