Challenge: A national office supplies chain wanted to understand the equity among businesses of its 7-year-old private label of cleaning and facilities products, particularly relative to the chain’s overall brand. Objective: To help the company decide whether or not to rebrand the private label. Solution: Plan-it conducted a series of focus groups an...

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Challenge: As online travel agencies have become more prominent, a national travel agency with brick-and-mortar locations wanted to re-position its brand to remain relevant in a leisure travel market rapidly evolving through technology. Specifically, the brand hoped to differentiate itself from online competitors by highlighting its personal attention and ...

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Challenge: A major office supply retailer wanted to become a bigger player in the Copy & Print Services space, specifically for small to medium-sized businesses. Objective: To explore the brand’s Copy & Print value proposition, particularly with regard to the role of ‘time’ and efficiency in the decision process, and ultimately, to determin...

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Challenge: The founders of BodyScapes Fitness, with locations in Boston, Brookline and Cambridge, launched a new concept in personal training called SplitFit, which provides greater affordability and flexibility than traditional personal training offerings by allowing non-gym members access to individual and pooled (2-3 people) personal training sessions w...

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Challenge: A national financial services provider was undergoing a process of simplifying platforms and streamlining Managed Account offerings, and providing clients access to new benefits and services. Objective: To explore, prior to launch, perceptions of the new offering overall, and to uncover specific features to highlight in future communications, as...

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