Challenge: Plan-it worked with Pergo, the flooring manufacturer, to understand how to most effectively market its line of flooring products developed specifically for Sam’s Club that did not utilize the Pergo brand name. Objective: To develop a positioning and communications strategy for the new line. Solution: “Do-it-yourselfers” who were also Sam’s C...

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Challenge: A well-known regional bank needed to update and modernize its website. Several designs were developed (both mobile and desktop versions) and the client wanted to determine which design was the most compelling. Objective: To evaluate reactions to each of the concepts in-depth, in terms of the overall brand image conveyed by each, feel/tone, appea...

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Challenge: A major U.S. bank was in the process of developing a new positioning strategy for its merchant services. The goal was to use this new positioning strategy as a building platform for its products, as well as future sales, marketing, and communications efforts. Objective: Plan-it needed to explore the brand’s value proposition among key target au...

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Challenge: SupplierMarket.com (now Ariba), a B2B Internet-based marketplace for the procurement of industrial components, launched a new advertising campaign to build awareness and motivate interest in the brand. Objective: To explore key target audiences’ mindsets in regard to the overall procurement market, perceptions of SupplierMarket.com and key comp...

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Challenge: A major investment firm had recently undergone a merger unifying multiple retirement services under a new “Retirement Services” umbrella. As part of this initiative, the client was developing a new online platform to support the combined retirement service among shareholders. Objective: Prior to launch of the new online platform, the client so...

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