Challenge: Plan-it worked with Northern Light Technology to launch its higher level search engine for businesses. Objective: To help Northern Light Technology better understand its target audience and the drivers that would motivate interest in the search engine. Solution: Plan-it conducted a two-phase Quantitative study among more than 2,000 participants ...

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Challenge: Plan-it has partnered with a national coffee and donut chain for years to explore and launch food and beverage products and improve the customer experience. Objective: To evaluate viability of overall concepts in the marketplace and improve the customer experience. Solution: Plan-it utilized Qualitative and Quantitative techniques to: • Assess ...

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Challenge: Plan-it worked with a prominent private bank and its ad agency to understand the optimal positioning for a new financial product targeted at high-net-worth investors. Objective: Alternative messaging directions, verbiage and images were explored to understand which positioning direction most effectively generated interest in the new product, and...

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Challenge: b.good launched its all natural burger brand that capitalizes on the desire for a “real” burger experience, using more natural ingredients and healthier cooking methods, in contrast with long established fast food burger chains. After a period of rapid growth, b.good wanted to better understand the motivations of its core customers a...

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Challenge: Bluefish wanted to assess the viability of its new technology that linked with mobile phones, providing the devices with enhanced capabilities to act as a media/advertising display vehicle, for advertisers in high traffic areas like airports. Objective: To evaluate the product’s marketplace potential and optimal communications messaging. Soluti...

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