Challenge: In conjunction with a rebranding effort over the past few years, South Shore Health has been running an on-going brand awareness and recognition campaign to position itself the highest quality, most comprehensive resource for healthcare needs south of Boston. With a new multi-media campaign launching, the brand wanted to obtain a baseline measur...

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Background: Over a nearly 20 year relationship with John Hancock, Plan-it’s work encompassed a breadth of proprietary qualitative and quantitative research studies among consumer and business audiences, including the development of a Brand & Economic Monitor to help guide long-term planning for the brand. Objective: To create an instrument that would ...

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Challenge: Prior to rebranding and the acquisition of numerous sub-brands Partners Continuing Care to Partners HealthCare at Home (now Mass General Brigham Home Care) and Spaulding Rehabilitation Network, Plan-it had conducted a large scale quantitative study to provide a baseline measure of critical brand indicators. As a follow-up to this study, after ne...

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Challenge: The market for lawyers was dramatically shrinking, creating increasing pressure on law schools to retain quality students. Objective: Boston University School of Law partnered with Plan-it to develop strategies for retaining and increasing its pool of top-tier applicants, and, in turn, increase the percentage of high achieving admitted students...

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Challenge: Johnson & Wales University was founded in Providence, Rhode Island in 1914 and added locations in three other states in recent decades. The school was suffering from low brand awareness and lack of a clearly defined image, particularly in its newest locations. A tracking study was conducted to evaluate the communications effectiveness of a n...

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