Challenge: To quickly prepare Beam Interactive for a pitch to a prospective regional banking client, providing the agency with insights regarding retail banking switching behavior, attitudes, and perceptions of the regional banking marketplace. Objective: To gain insight into Michigan residents’ level of awareness and potential interest in a “local” ban...

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Challenge: Boston University was opening a new Student Innovation Center and wanted to understand how to most effectively convey the key mission and benefits of the center to drive usage among the student population. Objective: To gauge student reactions to/interest in the center overall, and evaluate positioning/communications messaging strategies that wo...

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Challenge: In 2014, The Lynn Museum and Historical Society merged with LynnArts to create a new cultural organization that forms the cornerstone of the arts and cultural district of Lynn, Massachusetts. The Lynn museum was struggling with market awareness following this transition. Objective: To develop a cohesive marketing strategy for both organizations ...

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Challenge: Determine the viability of a potential new app concept that combines personal fitness goals with non-fitness personal goals. Objective: Evaluate overall interest in the app and establish and profile potential consumer audiences. Develop insights into the habits and preferences of potential audiences that would have an impact on both the design p...

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Challenge: A national office supplies retailer wanted to create greater engagement with teachers and ensure that it delivers on the educational needs of teachers both in-store and online, ultimately to motivate teachers to make the retailer their leading choice for purchasing school supplies. Objective: To explore teachers’ classroom supplies needs, proce...

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