Challenge: A company specializing in water purification technology developed a new device to purify and enhance water more effectively than current products on the market. An agency partner of Plan-it was pitching the communications for the launch of the new product. Objective: To provide input for the pitch regarding health-conscious consumers’ attitudes...

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Challenge: BU wanted to better understand student readership behaviors related to BU news and information, ultimately to increase student readership of BU Today. Objective: To increase the number of students who read and get information from the publication. Solution: Plan-it conducted multiple exploratory discussion groups among full-time BU students spli...

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Challenge: A major financial institution was launching a new affluent advisory offering initiative, combining personal advisers with a state-of-the-art digital platform to develop and support financial planning. Objective: To confirm audiences previously identified in qualitative focus groups, assess how well the new offering performed against other produc...

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Challenge: Website development and online marketing company Web.com and its agency created a new television spot targeted at small businesses to ensure this audience understood that Web.com’s services were appropriate for and could help in the growth of a small business. Objective: To obtain feedback on the spot among the target audience of blue collar, w...

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Challenge: Vitasoy, a soymilk company based in California, wanted to identify the optimal positioning for its product launch into new markets. Objective: To explore consumer in-depth attitudes toward soy and other healthy, plant-based products, ultimately to develop an optimal positioning strategy for the brand’s launch; in addition, to identify and profi...

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