Challenge: Plan-it worked on numerous projects over time with an educational tour company which specializes in culturally enriching international tours for students, providing marketing and operational guidance to help develop the brand. Objective: In one engagement, the company turned to Plan-it for insight in developing a customer retention strategy. Sol...

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Challenge: Royal Caribbean Cruises’ collateral materials were becoming outdated. Objective: Plan-it worked with Royal Caribbean and its ad agency, Arnold Worldwide, to revamp the cruise line’s consumer collateral materials. Solution: Plan-it conducted research among past cruisers and cruise “intenders” to understand their cruise planning process, ...

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Challenge: During an economic downturn, UBS’ Global Advertising Team developed new print ads targeting its high-net-worth clients. Given the uncertainty in the economy and negative news reports about the major investment players, UBS was concerned about the impact on investor attitudes toward the brand. Objective: UBS was specifically interested in unders...

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Challenge: Plan-it has worked closely with Partners HealthCare (now Mass General Brigham) and its major member hospitals, Mass General (MGH), Brigham & Women’s (BWH), and Spaulding Rehabilitation Network on branding, creative/communications development, physician referrals, and merger work among others. Objective/Solution: Plan-it’s relationship bega...

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Challenge: Bruegger’s Bagel launched a new product in the Boston area as a precursor to roll-out in other markets. Objective: Bruegger’s partnered with Plan-it to gain direction and insight for the optimal strategy to expand the new product outside the Boston area. Solution: Plan-it conducted a Quantitative Evaluation via in-store intercept intervie...

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