Challenge: Given the national shortage of nurses, increasing demand for imaging technologists, and mounting competition from larger Boston hospitals vying for this smaller pool, the challenge was to help Emerson improve its efforts to attract nurses and imaging technologists to the hospital staff. Objective: Obtain in-depth learning of nurses’ and te...

Continue reading »

Challenge: The MFA launched an initiative to expand its visitor audience. Objective: To understand the triggers for attracting new visitors to the museum. Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...

Continue reading »

Challenge: The Boston Children’s Museum wanted to update and grow its membership/visits. Objective: To understand opportunities for improving the visitor experience and building membership and customer visits. Solution: Plan-it worked with Boston’s Children’s Museum to conduct a Quasi Qualitative/Quantitative study among museum visitors to understa...

Continue reading »

Challenge: Mercedes needed to determine whether its SLK and the S-Class brochures developed in Germany or those developed in the U.S. were more compelling to the U.S. car buying audience, ultimately, to help confirm relevant messaging for the U.S. buyer. The two concepts varied dramatically. Objective: To understand the overall image and message conveyed b...

Continue reading »

Challenge: Delta Faucet, the largest manufacturer of residential and commercial faucets in the United States, and its agency Arnold Worldwide, partnered with Plan-it to revitalize its strategic marketing plan and further develop business opportunities among specific target audiences. Objective: Plan-it assisted Delta in identifying the core values of the b...

Continue reading »