Communication | Plan-It Marketing Inc.

February 2, 2015

Posted in: Communication, Communications Development and Evaluation, Education/Cultural

Boston College: Center for Financial Literacy

Challenge: The Social Security Administration (SSA) develops many publications to help educate consumers on important financial matters, including retirement planning and social security specifically. In one initiative, Plan-it partnered with BC’s Center for Financial Literacy (funded by the Social Security Administration), to help in the developme...

June 6, 2014

Posted in: Communication, Communications Development and Evaluation, Healthcare, Qualitative Exploratory

Slim Fast: Building a New Concept

Challenge: Slim-Fast wanted to understand how the brand could most effectively partner with physicians to support them in their efforts to help patients with weight control issues. Objective: To explore doctors’ attitudes toward Slim-Fast as a product to be recommended to their patients. Solution: Plan-it conducted exploratory work among PCPs and ...

June 2, 2014

Posted in: Communication, Communications Development and Evaluation, Professional Services/B2B, Qualitative Exploratory, Travel, Website Usability

Questex Media: Maintaining Relevancy

Challenge: Given the constantly changing travel industry environment, the role of agents was becoming more narrowly defined and focused on specific audiences. Objective: Plan-it partnered with Questex Media’s travel division which produces Travel Agent magazine, among other travel-related publications, to better understand the leisure travel agent, and to...

June 2, 2014

Posted in: Communication, Creative Development, Fashion

Wrangler: Repositioning and Creative Development

Challenge: The Wrangler brand was trying to evolve and reposition itself in the marketplace, beyond its “cowboy” heritage. Objective: Evaluate new creative developed by Toth in terms of its relevance, credibility, the perceived image of the Wrangler brand, as well as understand the relevance of key spokespeople, Brett Favre and Dale Earnhardt. ...

June 2, 2014

Posted in: Communication, Fashion, International

Timberland: Brand Positioning in International Markets

Challenge: Within an environment of somewhat varied brand perceptions across the culturally-diverse European market, Timberland wanted to determine which of two distinct brand campaigns most effectively communicated the brand’s core values and connected to the target audience in the European market. One campaign was developed for Europe and the other was ...