Challenge: Boston UPK began in 2019 as a universal pre-kindergarten program for 4-year-olds in Boston, made possible by a grant from the City of Boston. Over the years, it expanded to serve 3-year-old children and include additional community settings. However, this gradual growth and the involvement of numerous community partners led to a fragmented co...

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Challenge: In preparation for the arrival of BU’s new president, senior management wanted to conduct an audit on the state of the brand, including exploring its overall reputation for excellence and specific perceptions of the brand across all key constituencies. Objective: To obtain a snapshot and understand the strength of the university’s reputation, ...

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Challenge:  Due to rising inflation and supply chain shortages, Stop & Shop was forced to raise beef prices during the pandemic.  As a result, the store had also chosen to run fewer beef promotions in weekly circulars. Objectives: To explore shoppers’ awareness of rising beef prices, how this has impacted shopping behavior and determine the most ...

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Challenge: A major nonprofit organization for children and its ad agency created a direct response TV campaign to boost awareness of its efforts and encourage monthly donations. As a follow up, it wanted to explore the key messages that best drove and increased interest in donating, for guiding future TV spots. Objectives: To evaluate both the creative app...

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Challenge: To provide input for the development of a highly experiential advertising campaign, aimed at creating greater public awareness and education around Hepatitis C. Objective: To evaluate communications concepts and identify the optimal concept direction for the Hepatitis C campaign. Solution: Qualitative discussion groups among individuals who had ...

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