Challenge: The MFA launched an initiative to expand its visitor audience. Objective: To understand the triggers for attracting new visitors to the museum. Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...

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Challenge: The Boston Children’s Museum wanted to update and grow its membership/visits. Objective: To understand opportunities for improving the visitor experience and building membership and customer visits. Solution: Plan-it worked with Boston’s Children’s Museum to conduct a Quasi Qualitative/Quantitative study among museum visitors to understa...

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Challenge: Mercedes needed to determine whether its SLK and the S-Class brochures developed in Germany or those developed in the U.S. were more compelling to the U.S. car buying audience, ultimately, to help confirm relevant messaging for the U.S. buyer. The two concepts varied dramatically. Objective: To understand the overall image and message conveyed b...

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Challenge: The Social Security Administration (SSA) develops many publications to help educate consumers on important financial matters, including retirement planning and social security specifically.  In one initiative, Plan-it partnered with BC’s Center for Financial Literacy (funded by the Social Security Administration), to help in the developme...

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Challenge: Slim-Fast wanted to understand how the brand could most effectively partner with physicians to support them in their efforts to help patients with weight control issues. Objective: To explore doctors’ attitudes toward Slim-Fast as a product to be recommended to their patients. Solution: Plan-it conducted exploratory work among PCPs and ...

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