Posted in: Communication, Communications Development and Evaluation, Healthcare, Qualitative Exploratory
Slim Fast: Building a New Concept
Challenge: Slim-Fast wanted to understand how the brand could most effectively partner with physicians to support them in their efforts to help patients with weight control issues.
Objective: To explore doctors’ attitudes toward Slim-Fast as a product to be recommended to their patients.
Solution: Plan-it conducted exploratory work among PCPs and ...