Posted in: Art & Culture, Communication, Communications Development and Evaluation, Fundraising, Marketing Profile & Segmentation
Museum of Fine Arts
Challenge: The MFA launched an initiative to expand its visitor audience.
Objective: To understand the triggers for attracting new visitors to the museum.
Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...