Challenge: Given the constantly changing travel industry environment, the role of agents was becoming more narrowly defined and focused on specific audiences. Objective: Plan-it partnered with Questex Media’s travel division which produces Travel Agent magazine, among other travel-related publications, to better understand the leisure travel agent, and to...

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Challenge: To evolve John Hancock’s “Real Life, Real Answers” campaign and brand strategy, which had been in place for 10 years, to ensure the brand’s continued relevance in the marketplace. Objective: After working closely with John Hancock for a decade, our goal was to help develop the “next generation” brand strategy and c...

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Challenge: Plan-it played an instrumental role in the company’s acquisition by Manulife to overcome business and marketing challenges inherent in merging companies operating from different countries. In the early stages, Plan-it worked in an advisory position as part of Hancock’s core business team in providing a “brand value” for the company. Obj...

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