Challenge: A well-known insurance brand was interested in building awareness of its homeowners and auto business among AARP/potential members. Objective: Plan-it assisted the insurance brand and its advertising agency in evaluating new positioning concepts to determine which most strongly resonated and conveyed its intended strategy among the key target au...

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Challenge: The cardiovascular specialty group of a major NYC Hospital system was revamping and expanding one of its recently acquired facilities, and wanted to understand how to most effectively attract new patients to both the new facility and other cardiovascular locations across the hospital system. Objective: To provider a deeper understanding of perc...

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Challenge: The company partners with major US Universities to help recruit and build their international student populations, providing consultation and University-specific programs to help drive these initiatives. To support University efforts, the company designed an online portal for international students studying in the U.S., to provide ongoing resour...

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Challenge: Boston University was opening a new Student Innovation Center and wanted to understand how to most effectively convey the key mission and benefits of the center to drive usage among the student population. Objective: To gauge student reactions to/interest in the center overall, and evaluate positioning/communications messaging strategies that wo...

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Challenge: A major financial institution was launching a new affluent advisory offering initiative, combining personal advisers with a state-of-the-art digital platform to develop and support financial planning. Objective: To confirm audiences previously identified in qualitative focus groups, assess how well the new offering performed against other produc...

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