Challenge: A major office supplies company wanted to build its Back to School (BTS) market share by analyzing shopping and purchase behavior of its online and mobile BTS center to understand why site clicks/visits ultimately were not resulting in online purchases. Objective: To understand more about online BTS shopping behavior and needs, including how Mom...

Continue reading »

Challenge: Emerson Hospital wanted to understand how successful its specialty referral efforts have been, as well as learn more about the specialty referral attitudes and behavior towards Emerson. Objective: To understand the reasons and barriers to referring to Emerson specialists, as well as understand opportunities for improvement in its specialty areas...

Continue reading »

Challenge: To develop consistent, compelling sales materials that meet the needs of the potential John Hancock customer, as well as the independent insurance agent, while remaining true to the core values of the John Hancock brand. Objective: To provide input for the development of sales and collateral materials across lines of business as well as corporat...

Continue reading »

Challenge: As part of an initiative to attract and retain high performing female financial consultants, a national financial advisory provider wanted to develop new recruitment communications materials that would be relevant. Objective: To better understand the mindset of this audience and obtain feedback to understand how well communications concepts conv...

Continue reading »

Challenge: A financial advisory provider wanted to fill a marketplace gap in personal financial education for college students. Ultimately, the brand wanted to understand the opportunity to establish a relationship with college students by creating a financial literacy program to fulfill relevant information needs and establish the brand as a trusted sour...

Continue reading »