Challenge: A major U.S. bank was in the process of developing a new positioning strategy for its merchant services. The goal was to use this new positioning strategy as a building platform for its products, as well as future sales, marketing, and communications efforts. Objective: Plan-it needed to explore the brand’s value proposition among key target au...

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Challenge: SupplierMarket.com (now Ariba), a B2B Internet-based marketplace for the procurement of industrial components, launched a new advertising campaign to build awareness and motivate interest in the brand. Objective: To explore key target audiences’ mindsets in regard to the overall procurement market, perceptions of SupplierMarket.com and key comp...

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Challenge: Bluefish wanted to assess the viability of its new technology that linked with mobile phones, providing the devices with enhanced capabilities to act as a media/advertising display vehicle, for advertisers in high traffic areas like airports. Objective: To evaluate the product’s marketplace potential and optimal communications messaging. Soluti...

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Challenge: Groove Networks (now Microsoft) was defining a new category in the Internet collaborative software marketplace with its new product. Groove Networks was a pioneer in real-time, peer-to-peer internet collaborative software, ensure that its new product launched successfully. Objective: Assess the overall viability of the new collaborative product ...

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Challenge: Plan-it worked with Red Bull, the number one player in the energy drink category, on numerous projects over time, to insure the brand retained its leadership status as major soda manufacturers entered the category and put increasing pressure on the brand. Objective: To help Red Bull profile current and potential college users to understand the d...

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